If your dispatcher only finds loads on a load board, what are you paying for?
If your dispatcher only finds loads on a load board, what are you paying for?
Every trucking company can access a load board.
You can search by rate, lane, equipment and pickup time.
So if your dispatcher is only finding loads that you could find yourself — what value is actually being added to your business?
For a fleet owner, dispatching should be about much more than booking the next load.
A good dispatcher should help you:
• Increase truck utilization — minimize unnecessary gaps between loads.
• Control deadhead — because empty miles directly affect your bottom line.
• Negotiate better rates — not simply accept the first offer from a broker.
• Choose loads based on total profitability — not just the advertised rate per mile.
• Plan several moves ahead — where will the truck be after delivery, and what opportunities will be available there?
• Reduce operational headaches — broker communication, scheduling issues, delays and other problems take time away from running your company.
• Understand your business — your equipment, lanes, drivers, operating costs and goals should all influence dispatch decisions.
The real value isn’t:
“We found you a load.”
It’s:
“We helped you make a better business decision for your truck.”
That’s how we look at dispatching at Elephants.
We work with carriers running trucks as a business — where every mile, every hour and every load affects the bottom line.
Because keeping a truck busy isn’t the same as keeping it profitable.
If you’re a fleet owner, what do you expect your dispatcher to bring to your business beyond finding loads?